According to a recent study conducted by the Seoul International Color Expo secretariat, 92.6% of participants stressed that visual appearance was the most important factor in choosing a product…

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Top 10 UX Design Tips from a Psychologist

User Experience Design (UXD or UX) in web design is the process of enhancing user satisfaction by improving the usability, accessibility, and efficiency of user interaction with websites.

“Beauty alters how we think and behave.”

Gestalt psychology offers one explanation for this: people perceive the entirety of a thing before they see their individual parts. So before they focus in on the details of what this button does or what this form is asking, they get an overall aesthetic impression. And if the page is beautiful, that impression’s going to be a good one.

ux pie chart

With all that in mind, here are 10 principles of psychology you can use to improve usability through better visual design.

1. People Don’t Want to Work or Think More Than They Have To

  • People will do the least amount of work possible to get a task done.
  • It is better to show people a little bit of information and let them choose if they want more details.
  • Instead of just describing things, show people an example.
  • Pay attention to the affordance of objects on the screen, page, or device you are designing. If something is clickable make sure it looks like it is clickable.
  • Only provide the features that people really need. Don’t rely on your opinion of what you think they need; do user research to actually find out. Giving people more than they need just clutters up the experience.
  • Provide defaults. Defaults let people do less work to get the job done.

2. People Have Limitations

  • People can only look at so much information or read so much text on a screen without losing interest. Only provide the information that’s needed at the moment (see progressive disclosure above).
  • Make the information easy to scan.
  • Use headers and short blocks of info or text.
  • People can’t multi-task. The research is very clear on this, so don’t expect them to.
  • People prefer short line lengths, but they read better with longer ones! It’s a conundrum, so decide whether preference or performance is more important in your case, but know that people are going to ask for things that actually aren’t best for them.

3. People Make Mistakes

  • Assume people will make mistakes. Anticipate what they will be and try to prevent them.
  • If the results of an error are severe then use a confirmation before acting on the user’s action.
  • Make it easy to “undo.”
  • Preventing errors from occurring is always better than helping people correct them once they occur. The best error message is no message at all.
  • If a task is error-prone, break it up into smaller chunks.
  • If the user makes and error and you can correct it, then do so and show what you did.
  • Whoever is designing the UX makes errors too, so make sure that there is time and energy for iteration, user feedback, and testing.

4. Human Memory Is Complicated

  • People reconstruct memories, which means they are always changing. You can trust what users say as the truth only a little bit. It is better to observe them in action than to take their word for it.
  • Memory is fragile. It degrades quickly and is subject to lots of errors. Don’t make people remember things from one task to another or one page to another.
  • People can only remember about 3-4 items at a time. The “7 plus or minus 2” rule is an urban legend. Research shows the real number is 3-4.

5. People are Social

  • People will always try to use technology to be social. This has been true for thousands of years.
  • People look to others for guidance on what they should do, especially if they are uncertain. This is called social validation. This is why, for example, ratings and reviews are so powerful on websites.
  • If people do something together at the same time (synchronous behavior) it bonds them together—there are actually chemical reactions in the brain. Laughter also bonds people.
  • If you do a favor for me then I will feel indebted to give you a favor back (reciprocity). Research shows that if you want people to fill out a form, give them something they want and then ask for them to fill out the form, not vice versa.
  • When you watch someone do something, the same parts in your brain light up as though you were doing it yourself (called mirror neurons). We are programmed with our biology to imitate. If you want people to do something then show someone else doing it.
  • You can only have strong ties to 150 people. Strong ties are defined as ties that with people you are in close physical proximity to. But weak ties can be in the thousands and are very influential (à la Facebook).

6. Attention

  • I am beginning to think that the whole idea of attention is a key to designing an engaging UI. I’ll write more in future articles about that. Grabbing and holding onto attention, and not distracting someone when they are paying attention to something, are key concerns.
  • People are programmed to pay attention to anything that is different or novel. If you make something different it will stand out.
  • Having said that, people can actually miss changes in their visual field. This is called change blindness. There are some quite humorous videos of people who start talking to someone on the street (who has stopped them and asked for directions) and then don’t notice when the person actually changes!
  • You can use the senses to grab attention. Bright colors, large fonts, beeps, and tones will capture attention.
  • People are easily distracted. If you don’t want them to be distracted, don’t flash things on the page or start videos playing. If, however, you do want to grab their attention, do those things.

7. People Crave Information

  • Dopamine is a chemical that makes people seek… food, sex, information. Learning is dopaminergic—we can’t help but want more information.
  • People will often want more information than they can actually process. Having more information makes people feel that they have more choices. Having more choices makes people feel in control. Feeling in control makes people feel they will survive better.
  • People need feedback. The computer doesn’t need to tell the human that it is loading the file. The human needs to know what is going on.

8. Unconscious Processing

  • Most mental processing occurs unconsciously.
  • If you can get people to commit to a small action (sign up for a free membership), then it is much more likely that they will later commit to a larger action (e.g., upgrade to a premium account).
  • The old brain makes or at least has input into most of our decisions. The old brain cares about survival and propagation: food, sex, and danger. That is why these three messages can grab our attention.
  • The emotional brain is affected by pictures, especially pictures of people, as well as by stories. The emotional brain has a huge impact on our decisions.
  • People’s behavior is greatly affected by factors that they aren’t even aware of. The words “retired”, “Florida,” and “tired” can make even young people walk down the hall slower (called framing).
  • Both the old brain and the emotional brain act without our conscious knowledge. We will always ascribe a rational, conscious-brain reason to our decision, but it’s never the whole reason why we take an action, and often the rational reason isn’t even part of the reason.

9. People Create Mental Models

  • People always have a mental model in place about a certain object or task (paying my bills, reading a book, using a remote control).
  • The mental model that people have about a particular task may make it easy or hard to use an interface that you have designed.
  • In order to create a positive UX, you can either match the conceptual model of your product or website to the users’ mental model, or you can figure out how to “teach” the users to have a different mental model.
  • Metaphors help users “get” a conceptual model. For example, “This is just like reading a book.”
  • The most important reason to do user research is to get information about users’ mental models.

10. Visual System

  • If pages are cluttered people can’t find information. Use grouping to help focus where the eye should look.
  • Things that are close together are believed to “go” together.
  • Make fonts large enough. Use fonts that are not too decorative so they are easy to read.
  • Research shows that people use peripheral vision to get the “gist” of what they are looking at. Eye tracking studies are interesting, but just because someone is looking at something straight on doesn’t mean they are paying attention to it.
  • The hardest colors to look at together are red and blue. Try to avoid red text on a blue background or vice versa.
  • People can recognize objects on a screen best when they are slightly angled and have the perspective of being slightly above (canonical perspective).
  • Color can be used to show whether things go together. Be sure to use another way to show the same info since some people are colorblind.

Sources:

UXMag

Wikipedia

 

Website Credibility Checklist: Top 25

business-credibility-based-on-website1

BJ Fogg – the world’s leading researcher on web credibility – has said that web credibility is about making your website in such a way that it comes across as trustworthy and knowledgeable. Your website is often the first point of contact for the customers, responsible for first impressions and of course sources of revenue. Companies that design for credibility have a strategic advantage over competition.

Website Credibility Checklist

Go over this list and see which of the following items you could add to your own site to boost credibility.

  1. Web design matters. People judge the book by their cover and your website by its design. If you designed your website yourself and you’re not a designer, it sucks. Like many others before him, Dr. Brent Coker studied the impactof attractive websites on human behavior.This is what he said: “As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence.”Websites that are more attractive and include more trimmings create a greater feeling of trustworthiness and professionalism in consumers.
  2. Make your address and phone number visible at all times. Include it in the footer (a must), but depending on your site also in the header (especially if your business depends on incoming calls) and on the sidebar, in the microcopy.
  3. Make it very easy to contact you. ‘Contact’ link should be always in your navigation menu as the very last link.
  4. Simple  language. People don’t trust what they don’t understand. Write like you talk using the same language your customers do.
  5. Correct spelling. Broken grammar and incorrect spelling certainly make you seem less credible. It’s more forgivable in blog posts, but unacceptable on your home page, product pages and other more static pages.
  6. Provide staff bios and photos. People don’t trust anonymous websites. If you don’t show your photo, are you hiding something? Is it that you don’t want people to recognize you on the street? People want to look you in the eye, enable it. Always use photos of the actual staff.
  7. Show photos of your office. If you have a real office with real people and stuff inside, I’ll believe you more. You don’t need to make yourself appear a bigger company that you are. Avoid stock photos.
  8. Avoid cheesy stock photos. Nothing says ‘I’m fake’ like suits shaking hands or smiling customer service people with the headset.hand-shake
  9. Visible return and refund policies. What happens if I’m not happy with your service? People want to know in advance before making a purchase.
  10. Email policy. What will you do with my email address once I give it to you? Will you rent it, share it, sell it, spam people?
  11. Detailed product information. 50% of the online purchases are not completed due to insufficient information. Are there enough details for a reasonable conclusion about the information?
  12. Show prices. Many companies (and not just B2B) don’t reveal their prices, and make people get in touch instead. People always want to know how much a product or service costs. If your competitors publish their prices, they’re getting the business.
  13. Mention the number of your clients. If you have an impressive number of customers, say it out loud for social proof (“12 457 happy users” etc).
  14. Show a link with a reputable organization. Are you somehow connected to a university, a governmental agency, a research lab, or another reputable organization? Perhaps you’re service provider, reseller, partner, sponsor, advisor or what not. If yes, tell the world.
  15. Use testimonials. Testimonials work well if they’re by real people. Real people means that there are photos, full names, what they do, their employer. Well-known people are even better. Video testimonials are the best.
  16. Put customer reviews on your site and elsewhere. People still trust them. It’s the upper hand Amazon has on everyone else.
  17. Display trust marks. Take credit card payments? Prove me it’s safe (256-bit SSL encryption etc). Use The Verisign Seal or equivalent. Have people opt-in to your email list? Put a TRUSTe privacy seal on your site. And so on. Find out what’s a known trust mark on among your customers, and use it.
  18. Maintain a blog or a latest news section. This does 2 things: 1) it shows your site is constantly updated and 2) provides free information to prove your expertise. A note of caution: if your latest news item was published 2 years ago (‘We launched a new website!’) or your last blog post was written a year ago, it communicates that you might have gone out of business. So if you can’t regularly update your news or blog, you can do one of the 2 things: 1) not have one, or 2) remove the dates.
  19. A jobs page. You must be a real company if you’re hiring :)
  20. Make sure it works. Dead links, non-functional forms and everything else that might seem broken will take away from your credibility.
  21. Have a social media outlet. If you have an active Twitter account or Facebook page, it furthermore shows there are real people behind the organization.
  22. No hype, blinking banners nor popups. If your site looks like a Christmas tree, you need to change that. Make sure the copy is hype-free, nothing blinks and just know that people hate all kinds of pop-ups. Don’t use them unless you want to annoy people.
  23. Keep ads to a minimum. Too many ads kill the user experience and communicate that the user does not come first. Might also make you seem desperate.  If your main income does NOT come from ads, don’t use them at all.
  24. Website speed. If your website is slow and seems to takes forever to load (10+ seconds), people will certainly get doubts about you and leave. Use caching or a CDN. I personally use Cloudflare and am very happy with them.
  25. Be a good and honest person. If you’re an a** and treat your customers bad, it will come out eventually. Be friendly, generous and honest – always.

Sources

How to Create the Right Emotions with Color in WEB Design

“Color is one of the most important aspects of your website.”

However, far too often color enters the equation as an afterthought, or worse, not all all. This isn’t adequate. Color helps define how users perceive information. To add to the complexity of this issue, most of the judgements people make about your site’s color schemes are subconscious. They may not provide any feedback about your site’s color, but they’re always thinking about it- even if subconsciously…

color-emotion

 

Across human history, master painters and other artists have earned global recognition for their ability to manipulate colors. In the modern era, the artform now opens up a lot of new commercial and business applications, first in advertising, and now in web design.

Color plays a crucial role in User Experience. It transmits a psychological message to your users and choosing the right colors for your brand, logo or product can be vital as it helps your brand or product get easily recognized and identified with your industry.

Coca-Cola is red whilst AT&T is blue and this is not just a coincidence. The correct use of color is vital to creating a positive image among your users. Furthermore, color plays a huge role in recognition. It triggers all the senses, instantly delivering a message like no other communication method. In this article, I will be discussing the effect different colours have on user psychology. This can assist you in deciding which colors to user in order to convey a positive user experience for your users.

 

Have any tips or suggestions on how color can be used to better improve UX? Let us know below!

 

Website Pricing

pricingYou probably came here in the process of doing research. Are you a small business looking to build a website? Or maybe you’re a non-profit, looking to redesign your website in order to more effectively communicate your mission? Or, are you the marketing director for a multi-million dollar organization looking to improve customer relations and increase revenues?
Farm-O-lutions has worked with all of the above, helping to build websites and implement online marketing plans for organizations of all sizes. We’ve been professionally developing websites for over a decade and we love to educate the business (and consumer) market at large about what it takes to build a website and, perhaps most importantly…

 

Like the businesses they represent, websites are not all created equal. Websites serve various purposes, feature different technology and therefore they can vary greatly in cost as the level of design and functionality increases and becomes more complex to suit your company’s needs. At Farm-O-lutions our hourly rate is just $50, which is less than the price to get your car worked on at Jiffy Lube. We offer special discounts for partner companies, non-profits, and in select cases partner projects. All of our pricing is based on this hourly rate, our overall costs (wages + overhead) and the long-term costs of properly communicating and supporting our clientele.

This post is also written for web developers considering branching out on your own. We’ve found that the web community at large REALLY wants to know the going rate for website developments costs. Regardless of who you are, having a baseline to work with is always a good idea. Farm-O-lutions is always up front about pricing and we believe everyone needs to be too (although honestly many in the internet marketing field are not – charging clients different amounts based on their situation and income). Before we get to the pricing, I want to ask you… do you think you need a website?

WHAT DOES A WEBSITE CO$T?

SalestoolsReady to find out what YOUR website should cost? Low price, top quality, best customer service… Guaranteed!

CONTACT Farm-O-lutions FOR A FREE QUOTE

This is important… and let’s just get this out of the way… you need a website. Period.

And not just any website, but a great website with a clear, crisp easy to navigate design, with superb usability and functionality. Furthermore, YOU need to be able to easily update that website.  It doesn’t matter if you are a national corporate brand, a smaller brick and mortar with ‘plenty of business’, a brick and mortar with only local business, or an ice cream shop that only sells to people between 5’10 and 5’11 wearing baseball hats before 3 pm… you still need a website!

Your business can be broad or niche, it can be large or small, and despite what you may believe… you need a website!

Recently a California furniture company spent nearly a million dollars renovating their retail space in order to attract new business. But an investment in a great website and internet marketing plan costs a tiny fraction and brought in MORE BUSINESS!

 

WHAT’S INCLUDED IN THE PRICE OF A WEBSITE?

As we mentioned before, Farm-o-lutions works at an hourly rate of just $50, and we create our website price estimates based on this number, as do many other web design  companies out there. This hourly rate can vary from $25 to $200 per hour, and all depends on the experience and quality that each company delivers with each hour spent on your project. web design costs will usually be determined based on the estimated number of hours that will be spent on your site’s design, development, and maintenance. For this reason, it is important to have a good idea of the features that you would like for your site to include and where you will be obtaining your site’s content before getting a website cost estimate.

At Farm-O-lutions, we work under the assumption that websites will be made responsively, that is they will look great on all screen sizes and devices, and that sites will be built using a CMS, or content management system. Because Google punishes rankings for non-mobile-friendly sites, a business can no longer afford to have a website that is not responsive. Content management systems ensure that you will be able to make changes to your website after it is built with relative ease.

While the price of a website will vary depending on your individual needs, here is a breakdown of the general costs incurred by a website:

WHAT goes into a website?

  • Domain Name: $10-$100 per year for new domainsSome old domains can sell for millions, but you probably want your own new one.
  • Hosting:  $50 – $1,200/year  This depends on the type of hosting you choose (dedicated, shared, free).
    Additional fees may be required for additions like SSL (Secure Socket Layer certificate) or static IP Address.
  • Custom Design/Information Architecture: $1,00 – $10,000+This includes the visual design, UX design, imagery collection, and sitemap and page structure generation.
    This is generally a part of a larger website development package.
  • Shopping Cart Integration & Programming: $300 – $15,000 What kind of functionality do you want in your website? Shopping carts, paid plugins, and custom feature development can cost extra, but the benefits of a fully customized and unique website can outweigh the costs.
  • Custom Media: $200-$4,000. This can include professional photography and video produced and tailored to fit the needs of your website and can add additional value used as part of your social media campaign
  • Website Content Creation: $50-$200 per page, or hourlyYou can write your website’s content yourself, outsource it overseas for around $1 per page, or use a content writing firm which will charge around $100-$200 per page. Just like a website design, you get what you pay for when it comes to content creation that will rank your site high in search engines and engage your audience.
  • Project Management & Information Gathering: $600-$3,000We want to help you and your website succeed, and that means creating a line of communication between you and your developers. This price includes initial consultations, phone calls, and any time that it takes to obtain the information we need to get your site going.
  • Testing & Training: $100-$1,200 While most websites are built on easy-to-use CMS’ nowadays, not everyone knows how to get started with them. This price point includes the time spent training you how to use your new site, as well and ensuring that everything works properly and giving you the chance to make any necessary changes.
  • Website Managed Services: $49-$150+/month Managed services can include blog writing, post-launch testing, and content maintenance.May also include marketing and advertising services including AdWords, Pay Per Click Marketing, Social Media Advertising and more.

 

responsive-design-banner

BASIC WEBSITE | FREE – $50/MONTH+ OR $500 – $5,000

For Small Businesses and Individuals

DO IT YOURSELF: FREE – $50/MONTH

With advances in business models, content management systems, and software there are now (and really there have been) some amazing tools online some include Wix.com, SquareSpace.com among many. These tools are amazing. As a development agency it’s sometimes scary to see how far things have come.However, it’s important to note – these tools are often complicated and our (general) audience is still not comfortable learning and using these tools. Similar to the above – these sites are highly configurable, but still require some coding, graphic design, and other knowledge to cull out of them a custom, attractive look. However, these are excellent resources and I’d recommend these services for any business looking to save money by making a time investment and do it themselves.

 

IF YOU HIRE A DEVELOPER: $600 – $5,000

A professionally designed website acts primarily as an online brochure, establishing a necessary presence online to answer your customers’ questions “do you exist?”, “are you professional?” and “what do you do?” A basic website can be created in the $600 – $5,000 range. This website may or may not allow you to interact in a 2-way conversation with your audience (social networking, blog), transact business directly through your site (ecommerce), or enable you to manipulate and update the pages and content within your site without hiring a web programmer/designer to do it for you (Content Management System does enable this for more $$$).

This gets complicated to further elaborate on why this may or may not be included. For us, the complexities of using and designing around a content management system (or tool that allows you to update your own website) is usually a bit more time consuming then coding HTML from scratch – additionally there are a lot of customer service, content, and small testing requirements that eat up time and budgets for all projects – but which make up a significant fraction of smaller projects.

A basic website site will serve to help brand and market your company, showcase your products and services and inspire sales as a lead generating tool. The design of your website will, most likely, be templated at such low costs. This means that your site probably mirrors that of other sites on the web. With our firm, these sites will be responsive using the latest standards to allow your site to look the same on nearly every computer/device and will be Search Engine Optimized (SEO) for greater natural search engine ranking success.

But not all firms code the same and have search engine optimization or online marketing as a top priority. Also, web analytics are provided with every site we build to track and ensure your web success.

CMS WEBSITE | $1,200 – $5,000+

Depending on the level of aesthetic design that is requested as well as additional features Content Management System (CMS) websites will run at a on average around $2,500. These websites are created with both functionality and design in mind, as you will receive both custom art design and the ability to manage and update all content, images, and text contained within the pages of your site (infinite number of pages possible). With a CMS capable website, your site will have endless possibilities.

These websites are built with the idea that you will have a significant number of changes, additions or updates to be made to your site in the near future. Instead of being charged hourly rates to make such changes, a CMS system enables you to do a majority of the basic additions without prior coding or web designing knowledge.  Social interactivity with your site visitors is possible with a site of this caliber, as a BLOG will be present within your site enabling you to place posts of content that you believe is relevant and desired by your audience. Your audience can choose to respond to your blog posts and each others comments allowing for 2 dimensional interaction between you, your audience, and within your audience.

Some ecommerce and real state listing sites can be created within this price range depending upon level of functionality and design.  Also, sites of this caliber have varying prices with regard to design elements. These sites do have custom design work, but more expensive elements like Flash Art creation will affect pricing.  Again, with our firm, these sites will be CSS and XHTML Coded to allow your site to look the same on nearly every computer and will also be Search Engine Optimized (SEO) for greater natural search engine ranking success. But not all firms code the same and have SEO as a top priority. Also, web analytics are provided with every site we build to track and ensure your web success.

 

E-COMMERCE WEBSITES

For businesses that sell multiple products online

Similar to our above breakdown, E-Commerce sites, in and of themselves have many varying levels of pricing. For example the absolute simplest “e-commerce” site we come across, and one that actually accounts for most of the requests we get, is either a single paypal button – or the ability to accept payments/donations online (most often for a non-profit). Even with such a simple starting point, there’s a lot of questions to address – what was the existing site built on? Do you already have an account with paypal? Do you want to keep people on your website as they make their purchase? And the list goes on. But, at it’s absolute simplest (organization has a paypal account, and just needs a button added) this can generally be done in an hour or so and as such usually costs under $100 depending on the company setting things up or the relationship they have with their existing web development company.

However, when you start to add products, shipping, transactional email (thank you emails, etc.) things get a bit more complex.

If you’re JUST starting out and are comfortable with blogging and setting things up – we highly recommend shopify for ecommerce. However, it’s limitations, and your own limitations on management/setup might quickly be realized – and at that point you might want to go with a full service agency.

For our basic e-commerce websites, our own pricing starts at $1,600 and quickly scales up from there. Here’s why.

Generally most of our clients with e-commerce needs, also need guidance, education, and setup with the following:

  • Server Setup
  • SSL selection, purchase
  • Merchant Account Setup
  • Payment Processor Setup
  • Shipping Setup – Including coordination/setup of accounts
  • Transactional Email – What does each email your website send say “thank you for purchasing…”, “thank you for creating an account,” etc.

Basically an ecommerce site is like a normal website, on steroids, and most clients need a knowledgeable and reliable company to not just make the right decisions, but also to guide and hold their hand along the process.

 

pricing discrepancy

DISCREPANCY IN PRICING

WHY ARE SOME WEB DESIGN COMPANIES SO INEXPENSIVE WHILE OTHERS ARE OUTRAGEOUSLY PRICEY?

Why are prices so wildly different in the web design industry? We had a recent bid on a project. On the low-end there was a company vying for the project at $900. On the high end, $7,500. And then us, smack-dab in the middle. Our future client would go on to ask us… “What gives? Why are you so much more expensive than the low-end companies, and so much less expensive than the high-end companies, and why is there such a massive difference in the first place?” What is with this industry!!!!!

I suppose it works a lot like consulting. On the low-end you have people that frankly, have no idea what they’re doing, didn’t listen enough (or pay attention) and frankly are just throwing a number at a wall. I know even with razor thin margins and outsourcing that $900 will only allow for about 20 hours worth of time. And there is NO FREAKING WAY this client was going to get the system they needed (based on what they communicated to us) within 2 weeks’ worth of work. I explained as much and they agreed.

And, just like consultants, you have some operating on large margins, prestige, and a large (sometimes helpful, sometimes laborious) process that cost more. Is the $7,500 company twice as good as someone half as expensive? Probably not. At the end of the day it’s all about satisfying requirements. In my opinion it’s the company that can do that the best that wins. If the budget is one of those requirements, then that must be a factor. If on the other hand, budget is high – and a more important piece of the puzzle is that the new system “work” or that the future development company properly communicate progress along the way – then those extra thousands of dollars are well spent.

I can’t stress this enough, on projects where we see extremely low budget – elements always get left out – and future support was non-existent. Just months ago a new client came to us requesting a copy of their website as the company had gone with had disappeared and taken their website and email with them. Their email down-age cost them tens of thousands of dollars, and their website represented more than a $2,000 initial investment and lost marketing dollars.

We’re proud to continue to charge correctly, providing our clients with amazing support and technical know how. Even years after these clients ended the relationship due to price, they came back to us and we were around (with backup copies no less) of their sites, proving that “quality doesn’t cost… it pays“.

Unfortunately,  we continue to hear story after story where companies explain – “our web guy was great, but then he disappeared.

Too often us web folks are kind, caring people, who are new to business uncomfortable asking for a fair rate that will allow their company to grow and prosper and allow for flexibility when emergencies arise. So we charge too little (Farm-O-lutions did it at one point). Unfortunately that creates an eco-system where no one is accountable and – eventually – there’s no one there to pick up the phone or answer an email when shit hits the fan. And believe me, eventually, the shit always hits the fan.

Not to mention there are literally hundreds of tiny steps that you – as the purchaser or client – will never know that need to be done. Making sure analytics code is correctly installed, making sure goal tracking is setup, submitting the site to webmaster tools, etc. and if these aren’t done you are receiving a sub-par product (with potentially sub-par marketing results – learn more about your sites coding and its effect on your organizations overall marketing) and if they are done, even the simplest site will still take many hours to fully setup.

The bottom line is, like in many industries web design and development is definitely an area where you get what you pay for.

Infographic: The Clients Guide to Creating a Website

An effective website is your best salesperson.

Anyone can put together a website – even for free. But designing for both conversation and conversion is a special skill set that doesn’t come w/ out much effort.

Before you go looking for a web studio or developer to create your site, it helps to understand what goes into actually creating a website. This infographic gives an overview of the web development process so that you can make a more informed decision about the web studio or developer to choose, and later on, engage better with them.

inforgraphicwebprocess